UniCredit Foundation's new Purpose: unlocking the potential of Europe's next generation

In line with the UniCredit Group's Purpose of empowering communities to progress, the UniCredit Foundation's new aim is to unlock the potential of Europe's next generation by providing our youth with enhanced and equal educational opportunities and the support they need to make their way in the academic and professional worlds.

The Foundation works towards combating school drop-out, encouraging university attainment, promoting study and research, and enhancing employability to fulfil its Purpose of unlocking the potential of Europe's next generation.

The renewed Foundation also presents a fresh look with a brand-new logo composed of a harmonious intersection of lines, shaping the 'U' and the 'F' with shades of warm colours representing growth, development, and progress. The new approach also impacts the visual identity: bright colours and energetic young people will characterise the Foundation's new distinctive communication, to engage and empower the talented leaders of tomorrow.

A strong commitment to counteract the effects of the pandemic

The coronavirus pandemic required the Foundation to reassess its intervention strategy and how it can best serve our communities in these dire times. While continuing on with its main objectives, the Foundation allocates significant amounts of resources to support various projects that help combat Covid-19 and its effects on our society.

The new UniCredit Foundation is born

Born out of the merger of the UniCredit & Universities Foundation with the UniCredit Foundation, the revamped UniCredit Foundation is committed to investing in the future of all its target communities, concentrating on three main areas:

• Supporting children with educational initiatives and social inclusion projects in the areas of health, disability, and research.
• Backing the best talents in the fields of economics and finance with scholarships and research grants, alongside the goal of encouraging the best young economists to return to Europe.
• Promoting a culture of charity and volunteerism among UniCredit employees.

Introducing a new collaboration with the Marco Fanno Association

The UniCredit & Universities Foundation forges a collaboration with the Marco Fanno Association, to continue its long tradition of supporting the best students by awarding advanced scholarships in economics and finance at the world's most prestigious universities.

Unidea transforms into the UniCredit Foundation

The UniCredit Foundation relaunches its Purpose, reaffirming is commitment to its people and communities.

Its aim revolves around supporting social inclusion initiatives with the promotion of social entrepreneurship as a means of fostering the employment of our youth and providing goods and services for the benefit of the community. Moreover, it continues to promote a culture of charity and volunteerism among employees to encourage their participation in social activities and projects.

UniCredit & Universities Foundation is established

The UniCredit & Universities Foundation comes into play. Its mission is to provide deserving students coming from the countries in which UniCredit operates with scholarships and research grants to support them in their academic careers in the fields of economics and finance.

Unidea Foundation is born

That's where it all started. The Unidea Foundation is created to design and support projects aimed at promoting the autonomy and responsibility of civil society focusing on:

• Preventing early school drop-out in Italy.
• Promoting education and assistance projects in the countries in which UniCredit operates, with particular attention on those  becoming part of the European Union.
• Providing basic health care services in some African countries.
• Fostering and expanding the non-profit, philanthropic culture among the UniCredit employees.