UniCredit's new online branch will be visible during the event in Italy, Bologna
The pan-European banking Group UniCredit is also the global partner of the World cup of tennis
buddy, UniCredit's new online branch, is the new official banking partner of the Davis Cup. The pan-European banking group and the International Tennis Federation (ITF) have announced today the new partnership from 2024 until the end of 2026. The partnership comes across at an epic time for Italian tennis, and in the Olympic year.
The Davis Cup Finals Group Stage will take place across four cities from 10 till 15 of September (Bologna, Manchester, Valencia and Zhuhai) and it will involve 16 teams, with the Final 8 taking place in Malaga on 19-24 November.
buddy represents a new way of banking - a remote service model complementary to UniCredit's existing channels: physical branch, call centre, internet and mobile, which puts the customers at the centre. An on-demand bank, where customer can choose where, how, and when wants to be served. For UniCredit, a pan-European commercial bank with a presence in 13 countries on the continent and 15 million customers worldwide, the partnership constitutes a union based on shared values. It demonstrates the bank's support for the world of sport and its affinity with the values that sport represents, notably team spirit, determination, respect for the rules and inclusion.
UniCredit joins an expanding roster of Davis Cup partnerships which features Dunlop, Joma, Quironsalud, Socios and Stake, all of whom have committed their continued support to the world's premier men's team tennis competition.
Andrea Orcel, UniCredit Group CEO and Head of Italy, said: "We are very proud that our innovative and digital brand buddy, representing a new way of banking, is the Official Banking Partner of the Davis Cup. The tournament and its participants embody the pursuit of excellence and, above all, demonstrate the critical importance of teamwork. The Davis Cup stands out in the tennis world by showcasing the power of team success over solo accomplishments - values that sit firmly at the centre of UniCredit".
David Haggerty, ITF President, said: "It is pleasure to welcome the prestigious brand UniCredit is to the Davis Cup family of partners. We thank them for their confidence in our competition and are proud to help them spread awareness of their products. We look forward to working with the team from UniCredit at Davis Cup ties and events, including the 2024 Davis Cup Finals Group A event in Bologna in September".
Angelo Binaghi, Federazione Italiana Tennis and Padel Chairman said: "At an epic moment for Italian tennis, we can only affectionately welcome such a prestigious partner into the great family of the sport. The Davis Cup demonstrates, every year, how important teamwork is to achieve success. It is with this spirit that Fitp looks forward to always putting in place new forms of collaboration for the development of tennis".
Milan, 12 June 2024
Contact:
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