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UniCredit: Championing Sports, Empowering Communities
UniCredit supports art, culture, and sport as a driver of socio, economic, and sustainable development.
Our pan-European bank has a long-standing tradition of sponsoring various sporting initiatives that align with our values.
Through partnerships, sponsorships, and projects, UniCredit promotes cultural engagement, supports non-profits, and fosters well-being through sport.
Sponsorships
UniCredit bank believes in sports' sponsorships and chooses to sponsor sporting events that fit with our positioning as the bank for Europe's future. The athletes represent the excellence, empowerment, and teamwork that we are also striving for in the Group. Sports have a unique way of capturing attention. Whether it's a local youth team or a global event, sport brings people together, fostering a sense of commitment, loyalty, and passion. We are honoured to be partnering with such high profile events and entities.
These partnerships reflect UniCredit's dedication to promoting sportsmanship, inclusion, and sustainability, while enhancing brand visibility across Europe through highly viewed global events.
Some of the bank's partnerships include:
UniCredit and America’s Cup
UniCredit is the Global Partner and Global Banking Partner of the 37th America's Cup, one of the most renowned international sailing competition. This partnership aligns with both UniCredit's commitment to sustainability and the race's focus on innovative technologies.
Davis Cup
UniCredit has partnered with the Davis Cup, one of the most prominent tennis tournaments globally. The sponsorship emphasizes shared values such as teamwork and determination, and promotes UniCredit’s digital banking service, "buddy," as the Official Banking Partner.
Paralympic Sports
UniCredit sponsors the Italian Federation of Paralympic and Experimental Sports (FISPES), supporting various national and promotional events. It also backs the FISPES Academy, aimed at fostering young Paralympic athletes, emphasizing inclusion and opportunities for athletes with disabilities.
