30 March 2021

A new chapter of the "UniCredit per l’Italia” campaign opens with a tv commercial on a new moratorium for loans to businesses.

2:00 Min

On Sunday 28th March, UniCredit returned to television with a new commercial dedicated to Italian businesses.

 

A storytelling that covers some of Italy’s entrepreneurial sectors: from tailoring and textiles, film and theatre to technology; and from sustainable agricultural production to transport. These small, medium and large businesses drive the Italian economy and will contribute to the country's rebirth.

 

The commercial bears the signature of the great Maestro, director Ferzan Özpetek, who illustrates reality with a delicate and attentive touch.

This campaign both enhances the path we have taken with our people and our customers since the first lockdown in Italy in March 2020, but above all, it gives hope. This concrete action of delaying loan payments gives Italian companies breathing space because being a company today is more challenging than ever.

 

This is why we want to play our part and are promoting a new moratorium that offers up to 12 months suspension on the capital element of loan repayments granted to micro-enterprises, SMEs and corporate companies. This is one of the many initiatives the bank is carrying out in its constant commitment to being part of the solution.

 

Watch Barbara Cassinelli’s, Head of Commercial Banking Italy Communication, interview to Ferzan Özpetek, the director of our commercial.