Everyone has potential, it’s just recognising how to unlock it.

It’s time to celebrate all the doers out there. In our new advertisement campaign we follow the story of Maurizio and his passion for food.

Maurizio grew up in the family business, carried out with the passion and commitment of everyone. From a child struggling with his first dough in his parents' restaurant kitchen, he has now grown up, putting his passion for food to good use and cultivating his talent, investing in himself and a self-owned project. With the support of his branch manager, Maurizio opened his first restaurant as a chef and is now the main character of his dream.

This is a story of talents being unleashed and dreams coming true. Our bank’s supportis at the centre of the new "Homecoming" campaign advert  which  will be back on TV from today,  13^th of December.

Just over a year has passed since the launch of the “UniCredit per l'Italia” initiative, a set of concrete and flexible actions, tailored to the needs of our customers, which has since allowed the transformation of many dreams and expectations into reality. A plan that has demonstrated what it means for us to accomplish our Purpose every day: to be at the side of the communities we serve, offering them all the levers for growth and progress, and supporting and enhancing their many talents.

With “UniCredit per l'Italia”, we continue our journey towards building a better future for our people, our clients, and our communities.

Read more about our initiative here.