Bound by Passion.
United in Excellence.
Thursday 16 January 2025
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We are pleased to present a brand new, multi-year partnership between UniCredit and Ferrari, under the tagline “Bound by Passion. United in Excellence.” This collaboration marks a significant moment for both our bank and the renowned Italian luxury brand, as we join forces to innovate and elevate the experiences we offer to our customers and Ferrari fans alike.
As we bridge the rich tradition of both brands with modern innovation, we will share our common principles of high performance, inclusivity, and a commitment to giving back to the communities we serve. Together with Scuderia Ferrari HP, we are preparing for an exciting joint event in March 2025 right here in Milan, our home city, providing an exciting launchpad for the partnership that both the city and sporting community can enjoy.
Sharing a commitment to high performance, Scuderia Ferrari HP excels on the track, while UniCredit is dedicated to delivering financial solutions that empower clients and communities to progress: together, we will collaborate to develop new banking opportunities for Ferrari fans and clients of our pan-European bank.
Moreover, both companies are equally committed to sustainability and inclusivity within their institutions and across the globe. Ferrari is on a journey to achieve carbon neutrality by 2030 and is dedicated to giving back to the communities it serves, with a focus on education. Similarly, UniCredit is advancing its ESG (Environmental, Social, and Governance) goals through impactful initiatives and has a strong track record of partnerships with its clients to help them achieve their ESG agendas. On the social side, the UniCredit Foundation’s Edu-Fund Platform has allocated €14 million to combat educational poverty. These shared values underline a partnership dedicated to fostering a sustainable and equitable future through tangible actions.
Andrea Orcel, CEO of UniCredit Group, said:
“UniCredit is extremely proud to launch this landmark partnership with a fellow Italian brand that respects its proud heritage, while looking globally and towards the future. Our multi-year partnership with Ferrari marks a new phase of collaboration, building a bridge between the worlds of finance and racing based on a strongly held, shared commitment: towards delivering our best for people in the right way. Working together, we will provide high-performance financial solutions that empower our clients and communities to progress and ensure that Ferrari’s fans can get as close to the action as possible.”
We look forward to sharing more updates about this exciting partnership, and we encourage all of you to engage in this journey as we work together to create impactful experiences for our people, clients and communities.
Stay tuned for more information and details about the upcoming events!